We led the strategic rebrand of Silly George, an eyelash company turned budding beauty brand. Our work involved refining the brand’s visual identity, clarifying product positioning, and elevating visual language to better reflect the company’s commitment to innovation, simplicity, and everyday confidence.

The visual brand update supports Silly George’s growth trajectory in the international beauty market. For six months, I functioned as Silly George’s Creative Director, shaping everything from product and packaging to styling, brand voice, and digital marketing visuals. We saw them from initial identity concept through rebrand roll-out and a number of new product launches.