Silly George

Overview

We led the strategic rebrand of Silly George, an eyelash company turned budding beauty brand. Our work involved refining the brand’s visual identity, clarifying product positioning, and elevating visual language to better reflect the company’s commitment to innovation, simplicity, and everyday confidence. The rebrand supports Silly George’s growth trajectory in the international beauty market. For six months, I functioned as Silly George’s Creative Director, shaping everything from product and packaging design to photoshoot styling, brand voice, and digital marketing visuals.

We problem solve in design with an artistic approach, resulting in sometimes weird, always incredibly unique work.